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Body Image Toxic Diet Culture in Dance Part 1

Body Image and Toxic Diet Culture in Dance-Part 1 with Ashley Mowrey

Body Image and Toxic Diet Culture in Dance-Part 1

by Ashley Mowrey

Trigger Warning: Body shaming and eating disorders

I still remember the day like yesterday. It was 2004, I was 17 and a Junior in High School. It was our last Production rehearsal before our first competition, so there was a buzz of excitement and anticipation as dancers of all ages, from Mini to Senior Company, were packed into the studio. We had just received our costumes...bright red bra tops and briefs.

Unfortunately, growing up as a competition kid, by high school I was already fairly familiar with calorie counting, weighing myself often, and feeling self-conscious about my body. I didn’t realize it then, as it was so normalized and familiar, but my competition company was rampant with toxic diet culture and body-shaming. There were always comments about food, the size of our bodies and weight, and reminders of our “problematic areas”, as if we weren’t already aware and embarrassed.

I should point out that this environment was quite a contrast from my home. My parents were both healthy and active. But food was just food, not good or bad. Bodies were just bodies, not fat or skinny. There were no comments about weight, mine or anyone else’s, or pressure to look a certain way.

By my Junior year, dance and the competition company culture was influencing my body image and food choices more and more. I was losing weight. A lot of it, and quickly. I was constantly counting calories and cutting out major food groups...all the things we as dancers are often expected to do to stay “healthy” and “fit”. However, I still felt I had a grip on reality and my self-worth and identity were not yet interlaced with my weight and size.

Praise from my teacher, who was also the Company Director, was rare. So when she stopped everyone mid-rehearsal and called my name I assumed it was for corrections. I’ll never forget the next minute, the one that flung me into a downward spiral of years of disordered eating and negative body image...“Everyone! Look at Ashley O!! Look how skinny she is!! Everyone notice how she looks in the costume!!”

Now, you might be asking yourself, “Wait, isn’t this what you wanted? You’re getting praised! You should be grateful. You should feel confident”. I get it. In our society, and especially in our dance community, praise, even on weight and body size, is often seen as innocent and encouraging. I’ll get into why this idea is extremely harmful in my next article, but for now, back to that day.

I remember thinking a few things during that rehearsal. Attention. I was finally getting attention from her. And praise. In front of the entire company. I finally did something “right”. I also remember having the teeniest tiniest voice, deep down, saying, “Hey, something isn’t right here. You are not healthy. You are not taking care of your body. This is...weird. And icky to be getting praised for eating less than your body needs.” But I couldn’t listen to that voice when every other part of me was saying, “YES! You did it. Now you have to keep doing it. Starve. Lose weight. Get praise and attention. Repeat.”

Over the next year, this cycle became second nature. I was all-consumed by my weight and what I ate (or didn’t eat). During that year, I started to notice similar behaviors in my friends and teammates as well. It felt as though that was the expectation and the standard being preached from the top, so many of us fell in line.

It continued to get worse, and soon a close friend in the company was diagnosed with Anorexia. Even after her diagnosis, the toxicity in the company culture prevailed. Shortly after my friend began treatment, I vividly remember being in the studio with our teacher and another student, as my teacher remarked, “She [my friend] looked amazing a few weeks ago. If only she could have stopped there.”

For a split second, I remember thinking how incredibly screwed up and harmful that comment was. However, this was my teacher. She knew best, right? She had the power. She’s an educator. She’s the director of the company. I trusted her judgment. We all did.

I’m not sharing my story to call her out, although I do hope she has taken time over the past several years to get educated on the dangers and harmfulness of this type of leadership and behavior. I’m sharing this because it points to a much bigger problem within the dance community. What happened to me and my friend is not unique. Studios and companies like ours are quite common. This could have likely been my teacher’s experience as a student as well. The goal here however, is to break the cycle.

As a Mindset Coach and Educator, I hear stories everyday about body-shaming, weigh-ins, nutritional advice from uneducated and non-certified teachers and parents, fad diets masked as “lifestyle changes” taking over whole companies, teachers promoting binge eating after competitions, and more.

In 2013 a systemic review and meta-analysis of eating disorders found that dancers are “three times higher risk of suffering from eating disorders, particularly anorexia nervosa and EDNOS [eating disorder not otherwise specified]”. Another study, published in 2011, found that “dancers who reported higher TRL [thinness related learning] in their dance classes experienced more ED [eating disorder] symptoms.”  They explain that their findings are in accordance with earlier research that shows, “dance class related learning experiences about the benefits of thinness and dieting contribute to the formation of reinforcement expectancies regarding thinness and dieting, and the expectancies are the proximal influence on [eating disorder] symptomatic behavior”.

We, as a community and educators, have an enormous responsibility to become educated and make changes around body image, body shaming, toxic diet culture, eating disorders and the influence we hold regarding these topics. In my next few posts, I’ll be breaking down these areas and providing more research and resources. In the meantime, I’ve listed some resources below if you or someone you know is struggling with body image, body dysmorphia, disordered eating, or eating disorders.

It’s time for a big shift in the dance community and I’m proud to be a part of Apolla Performance, a brand so passionate about cultivating change and bettering our dancers. I'd love to know we all played a part in preventing experiences like mine from being perpetuated in our future generations of dancers. And no matter what your own personal experience has been, let’s take the time to heal our own wounds, make peace with our bodies, and create safe spaces for our dancers to do the same.

I’ll leave you with this, my favorite quote from Beauty Redefined:

“Loving your body isn’t believing your body looks good; it is knowing your body is good, regardless of how it looks. It isn’t thinking you are beautiful; it is knowing you are more than beautiful. It is understanding that your body is an instrument for your use, not an ornament to be admired.”

Resources:

  • Monika Saigal, MS, RD, CEDRD-S, CDN, a registered dietitian nutritionist who specializes in nutrition for dancers and the prevention and treatment of eating disorders.
  • Dawn Smith-Theordore, LMFT who is a specialist in the treatment of eating disorders and the author of the book Tutu Thin, A Guide to Dancing Without An Eating Disorder.
  • Lucie Clements, CPSYCHOL, PHD, MSC, BSC, FHEA and the director of The Dance Psychologist.
  • National Eating Disorders Association Hotline

Instagram accounts to follow:

References:
Arcelus J, Witcomb GL, Mitchell A. Prevalence of eating disorders amongst dancers: a systemic review and meta-analysis. Eur Eat Disord Rev. 2014;22(2):92-101. doi:10.1002/erv.2271
Penniment, K.J. and Egan, S.J. (2012), Perfectionism and learning experiences in dance class as risk factors for eating disorders in dancers. Eur. Eat. Disorders Rev., 20: 13-22. doi:10.1002/erv.1089
If you’re interested in my work, head to my website to learn more and see how we can work together to build your healthy mindset to navigate the dance world at your best. You can also find me on Instagram for more free tools, resources, and inspiration.

Ashley Mowrey is a Performance Mindset Coach and Educator located in Fayetteville, AR.  She holds a B.A. in Psychology from The University of Arkansas, is a Certified Professional Coach through Coach Training World, as well as a trained facilitator in Tara Mohr’s Playing Big Leadership Program for Women.Ashley trained as a competitive dancer out of Dallas, TX before teaching and eventually directing a company and dance studio in Fayetteville, AR. It was during those years that she felt drawn towards the dancer’s mindset and the need for training and tools in the dance community. Now, as a Performance Mindset Coach, she is also a dance specialist with Dancers for Doctors. Ashley has also recently been featured on Dance Studio Amplified Podcast, (Ep. 14), Dance Boss University Mastermind guest presenter, and episode 58 of Dance Boss Podcast.

 


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Traction or Non-Traction?

There is an Apolla Shock for everyone and we recommend having one of each in your bag to keep you protected on any dance floor, in and out of the studio, from cross-training, to travel, from stage to recovery and everything in between! All Shocks are available with or without our customizable & refreshable traction so you can enjoy support and protection on multiple dance surfaces...and your feet will look amazing too! Here are some guidelines to help you choose which option is best for YOU:

Can’t decide if you should get With traction or NON? Click HERE to take a short quiz that will help you determine YOUR perfect grip. Or keep reading, here are some guidelines to help you choose as well:

I may choose traction if:

  • I enjoy a wide variety of movement with technical elements, direction changes, etc.
  • My main dance surface tends to be slippery
  • I dance on multiple different dance surfaces
  • I prefer to be more grounded in my movement
  • We recommend if you are going to be using primarily on a dance floor that you always get WITH traction on all styles of Shocks, then wear it down to your preferred grip.
    • Apolla Shocks without traction are great for carpet at conventions

Please note: Due to the antimicrobial/moisture wicking properties in every pair, we recommend to treat your Shocks more as you would a shoe. They do not need to be washed daily or even weekly, as water will naturally break down the traction faster. Wash your Shocks only as necessary to possibly preserve the life of the traction. OR wash your Shocks if you want to wear the traction in faster.

IMPORTANT: Click Here to Learn How to Refresh Your Traction so you can keep "re-sticking" your grip over and over for the life of the Shock

I may choose Non-traction if:

  • My movement is more stationary (i.e. instruction, yoga, etc)
  • My main dance surface is always very sticky
  • I will be wearing my Shocks in shoes (i.e. tap shoes, sneakers, etc.)
    • Non-traction Shocks are for everyone from runners to nurses that need more support, less aches, and improved circulation in their day to day activities
  • I plan to wear my Shocks in a convention setting and will likely be dancing on carpet or a combination of hard/soft surfaces.
  • I like to just wear a sock on dance floors and enjoy that gliding ability
  • NOTE that our Shocks do NOT have cotton, so if you like that bit of grip, get WITH traction and wear the grip down to your preference.

Care: All of our Shocks can be washed and dried according to our recommended care instructions and always use your Apolla Mesh Bag when laundering. We also recommend washing the WITH traction Shocks inside out to help preserve the traction.

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Why Only Non-traction?

CURRENTLY THE AMP IS ONLY AVAILABLE IN NON-TRACTION! We debuted the AMP in non-traction only to give a no-show solution in shoes and on carpet. However, if you are someone that would be interested in purchasing the AMP WITH traction, please email us at info@apollaperformance.com so we can hear your feedback and hopefully add this to the collection in the future. We always work to deliver what you need based on popular demand.

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What is a Mesh Bag?

Apolla Mesh Bags are the perfect multi-purpose drawstring bags to compliment your Shocks. This stylish accessory is a carry all bag that helps keep your Apolla Shocks together so they don't get lost in your dance bag. In addition, they double as a laundry bag, preserving the life of your Shocks when you need to wash and dry.

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Why I need E6000 for my Traction Shocks?

The beloved E6000 company has created a non-toxic spray adhesive that is the favorite refresher of traction for all of our Apolla Shocks. Apolla Shocks unique traction has eliminated the bulk and seams underfoot. It starts out sticky then you wear it down to your preferred level of grip. Then you keep it there by using a traction refresher. Some will refresh right away, some may never refresh...it is completely personalized to your need and floors. This is our recommendation. It is a pump spray and when you apply 5-10 pumps to your traction, it dries instantly, and does not damage floors. It helps to "re-stick" the grip over and over for the life of the Shocks. Some dancers start refreshing in the first class, some never refresh, some refresh when needed. It is important you have a bottle in your dance bag or at your studio to use as needed...one bottle last a long time! Your traction will wear down to nothing if you don't use a refresher, so make sure to order a bottle with your traction Shocks today!

(See Customize Traction link in main menu for a short 1 minute video tutorial on how to use your traction spray)

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Size Chart

The feet are fickle (and so are your preferences). Each person will fit their Shocks differently…so below the charts are size GUIDES…SEE BELOW FOR SIZING TIPS to help get you in your best fit!

Size Chart

Size Chart

Size Chart

 


Size Chart


Tips for Sizing

      • The Alpha Shock is a snug toe fit and the Infinite Shock has a freedom fit toe

        • If a dancer has a very wide foot and is on the top end of the size range listed, you may choose to go up a size in the Alpha Shock

          • For example, if they are a size 7.5 with a very wide foot or you typically range between a 7.5-8.0 instead of a 7.0-7.5, you may be more comfortable in a size Large Alpha Shock instead of the size Medium. Your sizing in the Infinite Shock should not be affected with a wider foot

      • The Performance Shock/AMP Shock fits similar to the Infinite but the size chart IS slightly different so please take note! The top of each size range is borderline, here are tips to help you determine your best fit.
        • Foot size, narrowness and age may change the size up or down.
        • You may consider selecting the smaller of your border line size IF:
          • You are at the low end of a size range and are younger than 11 years of age, are very petite boned for your age, and/or have a narrower foot than average for your size
            • For example, an 11-year--old who wears a size 5.5-6 shoe would choose a size Small Infinite instead of a Medium (based on the size chart) or a very petite boned adult
          • A 16-year-old who typically ranges between sizes 6.0-6.5 street shoes and has average leg and foot size would choose the recommended size Medium.
          • A 16-year-old that ranges 5.5-6.0 with a narrower foot will likely be more comfortable in a size Small
          • Also consider if you are a 6.0-6.5 but very narrow feet or petite boned if you prefer a snug fit in the toes you may want a small, if you like wiggle room, go with the Medium.
        • Every dancer has a preference…some will love the lower profile of the Performance, some may miss the snug hug of the Infinite up the calf.
          • The Performance Shock has the same arch and ankle support and differs in:
            • Lower profile & softer opening:  the top of the Shock should hit below the bottom of the calf and goes on easier. The Infinite hits mid-calf
            • Sleeker and fitted in the toes than the Infinite to accentuate the feet and create a more seamless look onstage. But still has freedom.
        • For the Infinite Shock sizing, foot size, narrowness and age may change the size
          • You may consider selecting one size smaller if:
            • You are at the low end of a size range and are younger than 11 years of age, are very petite boned for your age, and/or have a narrower foot than average for your size

              • For example, an 11-year--old who wears a size 5.5-6 shoe would choose a size Small Infinite instead of a Medium (based on the size chart)

            • A 16-year-old who typically ranges between sizes 6.0-6.5 street shoes and has average leg and foot size would choose the recommended size Medium.

            • A 16-year-old that ranges 5.5-6.0 with a narrower foot will likely be more comfortable in a size Small

          • The Infinite has the MOST freedom in the toes of all Shock styles…so with the above rules also consider if you prefer a snug fit in the toes (go with the smaller size you are borderline for) or want some wiggle room (go to the larger size you are border line for)

        • The Performance Shock/AMP Shock fits like the Infinite but the size chart IS slightly different so please take note! The top of each size range is borderline, use the same rules of the Infinite to size.

          • Every dancer has a preference…some will love the lower profile of the Performance, some may miss the snug hug of the Infinite up the calf. Remember the purpose of the Performance is to create the perfect line on stage while providing Apolla support and the Infinite is to give maximum support and protection for long days and rehearsals.

          • The Performance Shock has the same arch and ankle support and differs in:

            • Lower profile & softer opening: the top of the Shock should hit below the bottom of the calf and goes on easier. The Infinite hits mid-calf

            • Sleeker and fitted in the toes than the Infinite to accentuate the feet and create a more seamless look onstage. But still has freedom.

        • The Joule Shock:

          • If you are border line and have a very short arch (the length of your overall shoe size is primarily made up of the ball of your foot and toes) or you are very narrow feet/petite boned, go down a size.

          • If the Joule loses it shape, wash it with normal care instructions and it should regain its shape nicely.

        • Please watch our quick How To Wear (www.apollaperformance.com/pages/how-to-wear) tutorial videos to see how to put them on.

        • The K-Warmer Shock:

          • Measurements are given as a range that it may fit. Most likely starting about an average 13/14 yr. old female on thru an adult petite/average male dancer. However, it may vary based on ersonal preference.

    Please watch our quick How To Wear tutorial videos to see how to put them on.

    Before placing anorder please feel free to emailinfo@apollaperformance or click our live chatwith any questionsif your feetmay be an exception to the sizing chart or are on the border line of sizes.

    The Alpha: Level 1 The Performance: Level 2 The Infinite: Level 3

    Apolla Shocks Support Scale:

    Each of our Shocks come with our revolutionary support, what we call our 3 A’s.

    1.Arch support
    2.Ankle stability
    3.energy Absorption

    Each has their own unique performance features that help to protect and support you for the many different preferences of dancers along with the different needs of style, class, performance and traction.

    You will feel the benefits of all our Apolla Shocks. However, we recommend you knowing the different levels of support and features to decide what is best for you and your dancer’s individual needs. It is our mission to continue to innovate and deliver a Shock for every dancer’s needs, so you will always have what you need in your dance bag. They truly are the last and only dance sock or footwear you will ever want or need!

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    All of your Apolla Shocks® can absolutely be washed…yes, even those with traction! In fact, the fit gets more comfortable with wear and washing. We hope you notice over time they start to form to your foot for a perfect, custom fit. It is important to take care of your Shocks and wash them properly in order to protect the compression, moisture-wicking, and anti-microbial properties, but also to maximize the lifespan of your Shocks.  It is okay to use rosin with your Shocks. Like dance shoes it is recommended you keep the toenails short to avoid puncturing the Shock. For the traction pairs, you do not need to wash your Shocks daily. This may prolong the traction of your Shocks. Please use the following guidelines to care for your Shocks:

    1. Wash with warm water in gentle cycle
    2. Low tumble dry
    3. Do NOT use fabric softener or dryer sheets
    4. You will get best results if you wash and dry your Shocks in the Apolla mesh bag (sold separately)
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    The Joule Size Chart

    The feet are fickle (and so are your preferences). Each person will fit their Shocks differently…so below the charts are size GUIDES…SEE BELOW FOR SIZING TIPS to help get you in your best fit!

    Tips for Sizing:

    • The Joule Shock:
    • If you are border line and have a very short arch (the length of your overall shoe size is primarily made up of the ball of your foot and toes) or you are very narrow feet/petite boned, go down a size.
    • If the Joule loses it shape, wash it with normal care instructions and it should regain its shape nicely.
    X
    The K-Warmer Size Chart

    The feet are fickle (and so are your preferences). Each person will fit their Shocks differently…so below the charts are size GUIDES…SEE BELOW FOR SIZING TIPS to help get you in your best fit!

    Tips for Sizing:

    • The K-Warmer Shock:
    • Measurements are given as a range that it may fit. Most likely starting about an average 13/14 yr. old female on thru an adult petite/average male dancer. However, it may vary based on personal preference.
    X
    The Infinite Shock Size Chart

    The feet are fickle (and so are your preferences). Each person will fit their Shocks differently…so below the charts are size GUIDES…SEE BELOW FOR SIZING TIPS to help get you in your best fit!

    Tips for Sizing:

    • For the Infinite Shock sizing, foot size, narrowness and age may change the size
    • You may consider selecting one size smaller if:  
      • You are at the low end of a size range and are younger than 11 years of age, are very petite for your age, and/or have a narrower foot than average for your size
        • For example, an 11-year--old who wears a size 5.5-6 shoe would choose a size Small Infinite instead of a Medium (based on the size chart) 
      • A 16-year-old who typically ranges between sizes 6.0-6.5 street shoes and has average leg and foot size would choose the recommended size Medium.
      • A 16-year-old that ranges 5.5-6.0 with a narrower foot will likely be more comfortable in a size Small
    • The Infinite has the MOST freedom in the toes of all Shock styles…so with the above rules also consider if you prefer a snug fit in the toes (go with the smaller size you are borderline for) or want some wiggle room (go to the larger size you are border line for)
    X
    The Alpha Shock Size Chart

    The feet are fickle (and so are your preferences). Each person will fit their Shocks differently…so below the charts are size GUIDES…SEE BELOW FOR SIZING TIPS to help get you in your best fit!

    Tips for Sizing:

    • The Alpha Shock is a snug toe fit and the Infinite Shock has a freedom fit toe
    • If a dancer has a very wide foot and is on the top end of the size range listed, you may choose to go up a size in the Alpha Shock
      • For example, if they are a size 7.5 with a very wide foot or you typically range between a 7.5-8.0 instead of a 7.0-7.5, you may be more comfortable in a size Large Alpha Shock instead of the size Medium. Your sizing in the Infinite Shock should not be affected with a wider foot
      • Please watch our quick How To Wear tutorial videos to see how to put them on.

    Before placing a group order please feel free to email with any questions on any of your dancers that may be an exception to the sizing chart or are on the border line of sizes.

    Apolla Shocks Support Scale:

    Each of our Shocks come with our revolutionary support, what we call our 3 A’s.

    1. Arch support
    2. Ankle stability
    3. energy Absorption

    Each has their own unique performance features that help to protect and support you for the many different preferences of dancers along with the different needs of style, class, performance and traction.

    You will feel the benefits of all our Apolla Shocks. However, we recommend you knowing the different levels of support and features to decide what is best for you and your dancer’s individual needs. It is our mission to continue to innovate and deliver a Shock for every dancer’s needs, so you will always have what you need in your dance bag. They truly are the last and only dance sock or footwear you will ever want or need!

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    Shipping Policy

    If you order from our website, all orders ship from in the US (Arizona). You can also check if we have a retailer/stockist in your area or country for less expensive or faster shipping. Click HERE for our Retail Locator.

    Shipping in the USA

    Apolla’s standard shipping rate starts at $5.95 as the standard shipping cost base. For group orders we suggest you charge your group at least $1.00-$2.00 per pair of Shocks to cover shipping costs. 

    Apolla offers standard and priority shipping from USPS. Please email us at info@apollaperformance if you need your order in a faster timeline and/or carrier we will work with you to make that happen. If you need to expedite your order, you will incur a higher shipping per pair cost. All orders that are in stock (for orders of under 15 pairs) will ship in 1 business day. Orders with over 15 pairs and in stock can take up to 3-5 business days to ship (depending on the size of the order), so please let us know via email (info@apollaperformance.com) if you have a deadline you need to receive them by so we can make sure to meet that deadline. 

    Our Standard Shipping is USPS First Class. Depending on your location, your order should arrive between 3-5 business days after shipping during the regular season. Holiday season and weather can cause unforeseen delays. Once the order leaves our fulfillment center, it is the responsibility of USPS (or carrier). You will receive an email confirmation with your tracking number once your order ships. Please always reach out with any questions and we will do what we can to help and make sure you get your Shocks. You can also pay extra for USPS Priority Shipping which will arrive in 2-3 business days in the Continental US. 

    International Shipping

    We ship to most countries via USPS, however, make sure to look if we have a retailer/stockist in your area/country. In several countries we have distributors that you can order and ship from their website. See our Retailers, Stockists, & Distributor Here. If you have a question please email us at info@apollaperformance.com. All taxes/duties and fees to ship outside of the USA are the responsibility of the customer. The shipping fee is SEPARATE then the import and duties. The import fees will be charged to the customer upon arrival to their country directly to your country Customs. All international shipping should expect 2-3 weeks to arrive once shipped. If you wish to have your order faster with a more reliable shipping method, you can pay extra for DHL or UPS. Please email us at info@apollaperformance.com so we can arrange that shipping. Please make sure you check with your local post office first if there is a long delay. They may be waiting for you to come to pick up your package or pay import fees.

    Orders with less than 15 pairs, placed during business hours Monday-Friday will be shipped within one business day, UNLESS your items, are back ordered. Holiday season and weather can cause unforeseen delays. Once the order leaves our fulfillment center, it is the responsibility of USPS (or carrier). You will receive an email confirmation with your tracking number once your order ships. Please always reach out with any questions and we will do what we can to help and make sure you get your Shocks. 

    Group Orders

    Are you a dance studio owner? Coach? Company director? We want to hear from you. Find out about our discount for group orders (minimum of 15 pairs). Please complete the short form on the Director’s & Owners page or email us at info@apollaperformance.com. Someone will get back to you within 24-48 hours. Let’s talk about how we can get your group to start dancing longer and dancing stronger in our Apolla Shocks®!

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    Return/Exchange Policy

    Our Apolla Promise

    Apolla is proud to make high quality, premium products that are 100% made in the USA and we strive to provide equally as excellent customer service. In that spirit, we promise to do everything we can to help you get into your perfect fit and style of Shocks. We want you to be life-long customers. Please reach out to us in one of the many available contact options (Click Here) so we can guide you to your best fit before you place your order.

    We also have a Fit Finder Quiz to help you determine your best style of Shock (CLICK HERE). 

    However, we know it is impossible to always make perfect purchases, and you may be hesitant to purchase if you are not sure they will work. With that in mind, we want you to ALWAYS reach out to us if you have ANY questions or concerns with your purchase. We are here to help and guarantee 100% satisfaction. We WANT to hear from you whether it is positive or critical feedback...we thrive on helping our customers. If on the rare occasion the Shocks are not for you, and we can't get you into the right fit or style for YOUR fit preferences? We will refund your original order…simple as that!

    IMPORTANT NOTES ON REFUNDS, RETURNS, EXCHANGES, ETC:

    • Apolla will requireThe Shocks to be shipped back in order to process the refund.
    • Refund will only be applied once the Shocks have been received at our fulfillment center.
    • You must email Apolla at info@apollaperformance to start the exchange or return process and get information.
      • Please allow 48 hours to hear back on directions to return. 
      • Once the Shocks have arrived back at the fulfillment center, please allow up to 2 weeks for the return to process.
        • We will contact you once our fulfillment center has notified us. 
    • The customer is responsiblefor any shipping charges associated with the return OR exchange.
    • We prefer returns and exchanges are sent back with their original packaging.
    • Apolla will first try to exchange your Shocks to determine if a different style, fit, or size will meet satisfaction before refunding since we do believe there is an Apolla Shock for everyone.
    • Apolla will replace any products due to manufacturing defects and exchange products due to any sizing issue.
      • The product may have been tried on. However, we ask you do not dance in the Shocks until you determine the fit and style is perfect for you. 
    • Items may always be exchanged for an item of higher, equal, or lesser value.
      • If a product is exchanged for lesser value, we will refund the difference.
      • If the product is exchanged for a higher value we will send you an invoice to pay the difference.
    • All refunds (online or in person) will be issued according to the method of payment used in the original purchase. 
    • Please allow 3-5 business days once the refund has been issued to see the payment received back on the original form of payment. 
    • Shipping and handling charges are non-refundable and we are not able to provide return shipping labels at this time.

    Apolla is not responsible for pairs purchased from a retailer/stockist/distributor. Shocks must have been purchased from Apolla Performance directly for our Apolla Promise to be honored with the customer...but again...we want you satisfied...so please let us know if your retailer can't help you so we can keep you supported and protected. We will reach out to the retailer to see if we can reach a solution together. 

    Please contact us at info@apollaperformance.com to receive instructions to “Return & Exchange”. You will receive a response within 24-48 hours. 

    If your return or exchange is urgent, you can typically reach us faster on our FB messenger chat or our live website chat during normal business hours. Please see our Contact Us page.

    Helpful tips:

    • Please see Apolla FAQ's & Tips page to get many questions on sizing, traction, style etc. answered before contacting Apolla directly. 
    • If your Shocks do NOT start sticky with your first steps feeling strong resistance...PLEASE LET US KNOW at info@apollaperformance.com
    • Make sure to try on Apolla Shocks® immediately upon receipt to check sizing before you dance in them
    • We cannot return or exchange Shocks without knowing the proper size and gender
    • For the Alphas, please make sure to keep packaging insert with the proper pair so you can keep track of the Alpha size and gender
    • Remember, these are compression garments so they are tight
    • Scroll down on the size charts to see the size chart tips to make sure your Shocks are fitting correctly
    AGAIN, PLEASE CONTACT US with any questions or concerns...we really do care and we really want you happy with your purchase. ;-) X
    The AMP & Performance Shock Size Chart

    The feet are fickle (and so are your preferences). Each person will fit their Shocks differently…so below the charts are size GUIDES…SEE BELOW FOR SIZING TIPS to help get you in your best fit!

    Tips for Sizing:

    • The Performance Shock/AMP Shock fits similar to the Infinite but the size chart IS slightly different so please take note! The top of each size range is borderline, here are tips to help you determine your best fit.
      • Foot size, narrowness and age may change the size up or down.
      • You may consider selecting the smaller of your border line size IF:
        • You are at the low end of a size range and are younger than 11 years of age, are very petite boned for your age, and/or have a narrower foot than average for your size
          • For example, an 11-year--old who wears a size 5.5-6 shoe would choose a size Small Infinite instead of a Medium (based on the size chart) or a very petite boned adult
        • A 16-year-old who typically ranges between sizes 6.0-6.5 street shoes and has average leg and foot size would choose the recommended size Medium.
        • A 16-year-old that ranges 5.5-6.0 with a narrower foot will likely be more comfortable in a size Small
        • Also consider if you are a 6.0-6.5 but very narrow feet or petite boned if you prefer a snug fit in the toes you may want a small, if you like wiggle room, go with the Medium.
      • Every dancer has a preference…some will love the lower profile of the Performance, some may miss the snug hug of the Infinite up the calf.
      • The Performance Shock has the same arch and ankle support and differs in:
        • Lower profile & softer opening: the top of the Shock should hit below the bottom of the calf and goes on easier. The Infinite hits mid-calf
        • Sleeker and fitted in the toes than the Infinite to accentuate the feet and create a more seamless look onstage. But still has freedom.
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    Customer Login

    HOLIDAY PROMO: Purchase of gift card $50 or More & you will be emailed a Free Ship Code! This is limited to the following rules and regulations.

    For US Billing Address: You will receive a code for FREE shipping anywhere in the US for any amount. (excluding Hawaii, Alaska, and PR. These locations will follow the international order values).

    If you are an international billing address you will receive a code that will credit your order up to the following values.

    • $50 gift cards will receive a code valued at up to $5.95 USD credit
    • $75 gift cards will receive a code valued up to $6.95 USD credit
    • $100 gift cards will receive a code valued up to $8.95 USD credit

    Limit one time use. Enter codes in promo box at checkout when Shocks are purchased and credit will be applied to the order. This Free Ship code will be valid for 90 days from purchase. The Free Ship code will be emailed to you separately from your purchase receipt.

    The Free Ship email will be sent within 72 hours of purchase. If you have not received after 72 hours please email info@apollaperformance.com so we can resend. This offer is valid until 11:59 Pacific on December 25th, 2017.
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