We are an all-female owned company that created this company from the ground up to change the world of what people wear on their feet.

We've spent years developing the perfect,
game-changing, sustainable, sock.

Apolla timeline

The leap

Best friends and new moms sit on a beach and decide to take a chance on an idea to change the staggering injury rates in the dance world.


Trial & error

Prototyping by hand, surveying over 50 testers, learning the ropes of manufacturing in the US, diving into research studies, designing all of the features that were needed to make an effective product


We are live!

We begin presales in early 2016 and start selling live on our website in August. We are honored to be the footwear of choice for Emmy & Tony nominated choreographer Sonya Tayeh's dance symphony, You'll Still Call Me By Name.


Footwear of choice

We continue growing and are proud to see the lives of the top professional dancers and athletes benefit and improve from our product. From So You Think You Can Dance pros and choreographers to Boston Ballet & hockey pros.


Researched & certified

Apolla socks work, but we wanted independent sources to prove it. We were proud to be used in a research study by Ohio University and were shown to be effective in reducing force & received the American Podiatric Medical Association's Seal of Acceptance.


By popular demand

We can't keep Apolla Socks a cult secret in the dance community any longer. We are working hard to get Apolla Socks on everyone with feet. Helping everyone do more of what they love.



After a year of hustle pivoting and rebranding our company, we air on Shark Tank on April 1st!


Our patented design provides
next level comfort

That saves your feet AND the earth!

Starting at the roots

See where we started as this all-female owned, 100% Made In the USA startup company that has developed an incredible following in an industry of some of the toughest athletes in the world... dancers. Apolla has single-handedly changed the game for compression socks, and this video shows you where it all started.

We are a company that makes a product that is SO MUCH MORE than a sock, and we strive to be so much more as a company.
Our goal: To impact 1 million people and support women in need by 2025.

And we're on our way!